Emotional Stages When Buying a Car

Emotional Stages When Buying a Car 

When it comes to buying a car or any major purchase there is a flow of emotions.  It may be your first big decision, or maybe you have been down this road before, it still is the same.  Purchasing a vehicle is an achievement.  It is full of twists and turns, ups and downs.  Here are a few of the emotional stages of buying a car.

1.  ACCEPTANCE

I need a new car...here we go.  I really don't want to have a payment again. I really like my car. Now what do I want, were do I look? 

2.  SEARCHING 

In this stage you find yourself looking at every car in a parking lot or on the road.  You are getting a bit excited. What do I want, What do I need and What can I afford?

3.  EXCITEMENT

I think I have found what I am looking for! It is beautiful! I want it!

4.  WORRIED

After all the negotiations and back and forth you got the price you wanted AND the trade in value you hoped for. Now you maybe worried...Can I get approved, Can I get the rate and payment I am able to afford?

5.  HAPPY

I am approved! I signed all the papers! I took delivery! 

6.  BUYERS REMORSE

This does not happen to all, but to some next comes a feeling of remorse. Buyers remorse is a feeling of regret experienced after making a large purchase. You may start to question your purchase. depressed.  In this case you need to think about why you made the decision to make that purchase. 

There are other Emotional Stages as well that you may experience.  Here at Rankl & Ries Motorcars we work with you one on one through all the stages. We understand that purchasing a vehicle is not always a fun experience. We do our best to ensure a stress free buying experience from your test drive, to the finance office and even after your purchase.

Rankl & Ries Motorcars

4805 Tuscarawas St 

Canton, Ohio 

330-479-2000